Stop, sip and savour at Winmark: Cellar door opening on 19 June
Since taking the reins at the former Pooles Rock estate, Karin Adcock has been creating even more reasons to linger longer at Winmark Wines.
Karin Adcock always wanted a visit to Winmark Wines to feel like an experience. She wanted guests to go away with more than just a bottle of wine or a comfortable night’s sleep – to create memories they would cherish long after leaving the tranquil Broke property far behind. This vision has been Karin’s driving force since 2016 as she helped transform the former Pooles Rock estate into the rebranded and refreshed destination of Winmark Wines.
“It is really important for me that we are trying to create something which people will remember, something which they take with them,” she said. “It is very much about creating an overall experience that people walk away from and say, ‘Oh wow, that was really nice. I really loved that,’ and hopefully want to talk about and share with other people.”
Nurturing a new future
The process of injecting new life into the 113-acre property has been meticulously planned over a number of stages, and began by addressing the health of the 28 acres of vines that had been sorely neglected over a five-year period. Renovating and refreshing the property’s three luxury accommodation offerings followed, with the revitalisation finally set to come full circle this month with the completion of Winmark’s new cellar door, giving guests another reason to stop, sip and savour all that is on offer.
Pooles Rock had a celebrated history producing awardwinning wines, but when the estate changed hands in 2016 the existing vines were in desperate need of attention. While Karin has a long and successful background in business, this was her first foray into the wine industry, a fact she was conscious of when a team was assembled to support the restoration of the vineyard and the development of the wine label. This team included 2017 Viticulturist of the Year, Liz Riley, and vineyard manager Dave Grosser.
